You must have wondered many times how much does youtube pay for 1 million views. Or bigger numbers like 150 million views. Curious to know how YouTube calculates to pay for each video?
So let’s find out together in this article!
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- 1 How much does YouTube pay for 1 million views?
- 2 How much does YouTube pay for 100,000 views?
- 3 How much does YouTube pay for 150 million views?
- 4 How Revenue is Calculated
- 5 Understanding CPM and CPCs
- 6 Factors affecting YouTube revenue
How much does YouTube pay for 1 million views?
First of all, a YouTube channel that wants to make money from YouTube needs to meet its conditions. When there are 1000 subs and 4000 watch hours, and some other sub-conditions are satisfied, the channel can make money. It’s called YouTube’s Partner Program.
If you didn’t know, YouTube may not pay the same for videos with the same number of views. However, views are still a key factor for YouTube to evaluate how much to pay for that video.
Examples and specific numbers are taken from some different YouTube channels below will help you understand:
- Jade Darmawangsa (1.2 million views) – $3,600 (May 2020)
- SemideCoco (1.1 million views) — $3,400 (December 2020)
- Shelby Church (1.4 million subscribers) — between $2,000 and $5,000 (January 2020)
- Marina Mogilko (1.7 million subscribers) — $10,000 (August 2019)
- Kevin David (844,000 subscribers) — $40,000 (August 2019)
- Austen Alexander (165,000 subscribers) — $6,000 (November 2020)
Although they all share the same question about how much does youtube pay for 1 million views (and below 1.5 million views), they have different answers. According to their share, the difference may be due to the ad customizations in these videos. And the more ads, the more their income from these videos will be.
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How much does YouTube pay for 100,000 views?
With 1 million views, YouTube has different pay rates for each video and channel. So with a smaller number, is there a difference?
Take a look at the amount of money each YouTuber earns from their 100,000-view videos:
- Roberto Blake (tech) – between $800 and $1,500 (February 2020)
- Natalie Barbu (lifestyle) – between $500 to $1,000 (February 2020)
- Marko Zlatic (personal finance) – between $1,300 and $1,500 (February 2020)
- Ruby Asabor (business) – between $2,200 and $2,500 (February 2020)
- Erica Boucher (business) – $1,300 (November 2020)
Looking at the above data, everyone must be wondering, why can Asabor earn twice as much as other YouTubers? It can be explained simply by the difference in the genre and content that the channel builds. Asabor’s videos target the customer groups that advertising sponsors want. And because videos like Asabor’s are few and far between. It’s become even rarer for advertising sponsors.
So even if your video only has 100,000 views, if you give Google’s ad sponsors good value, your video can still make a decent amount of money.
How much does YouTube pay for 150 million views?
From the revenue examples of videos with 1 million views or 100,000 views, we can see the different revenue differences of these channels.
So with a bigger number, like 150 million views, how much can be earned?
According to PDK Films creator Paul Kousky, he makes an average of $97,000 from a video he creates when it hits 150 million views.
A huge number, isn’t it? Paul Kousky further explains that early-stage videos reach a lot of Americans, the video’s main target audience. In addition, the viewing time of that video is also quite high (about 4 to 5 minutes), so it is easily appreciated by YouTube for high quality.
One important thing, his video was heavily sponsored by the brand that appeared in the video as a form of advertising.
How Revenue is Calculated
As we have seen above, for each certain level of views, YouTube has a different price to pay for videos. So is there any requirement on how much YouTube pays?
The answer is yes. But first, you need to be eligible for YouTube to enable monetization for your channel:
- Your channel needs to have at least 1,000 subscribers
- Your channel needs to have a total of 4,000 watch hours in the last 1 year
If the above 2 conditions are met, and your channel has become a YouTube partner. When you become a YouTube partner, you accept commitments with YouTube to monetize the platform.
These commitments include your commitment to the content you create on your channel. The content you create must be really friendly with advertising programs, not affected by copyright issues (images, audio, products, …) in the video. Also, video content complies with YouTube’s community guidelines, terms of service, and age-appropriate ratings.
It’s a bit confusing, isn’t it? But don’t worry, just learn slowly, not in a hurry, my friend. As long as you still meet the above terms, you will completely get paid by YouTube for your quality videos.
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Understanding CPM and CPCs
What is CPM?
CPM is ‘cost per mille’. It is understood as the cost per 1000 impressions on your video.
This cost will be determined by the space lease agreement between Google and the advertising sponsor. This bid can be as low as 0.33 cents, and can also go as high as $10 for 1000 views.
CPM values can vary by what audience your content will attract. Demographic factors such as age, gender, region,… will determine the CPM value for your channel. At the same time, it is also affected by the videos you post such as the length of the video, how often the video is uploaded,…
It can be understood simply that, the higher the quality of the video you post, the higher the CPM will be.
What is CPC?
The above has explained to you what is CPM. So what is CPC? Is it any different from CPM?
CPC is known as ‘cost per click’. It is understood as the amount of money the advertiser spends for each click on the ad. Most ads on YouTube are CPC ads, these ads when clicked have the common feature of directing users to the address that the advertising sponsor wants.
Factors affecting YouTube revenue
Other types of YouTube ads
There are many other types of advertising, but usually revolve around the calculation of views or clicks, the calculation of this cost is included in the advertising contract. Typically, product sponsored ads, images in videos.
Another type of advertising is seasonal advertising. On specific occasions of the year, such as Christmas, Thanksgiving, etc., advertising sponsors operate specific advertising campaigns. This will save more costs for advertisers and also shorten the time to rent advertising space.
So in general, we understand how much does youtube pay for 1 million views, 100,000 views, or 150 million views. Not only that, we also partially understand how Youtube calculates the amount of money paid for partner videos.
Thank you for your interest in this topic, see you in the next interesting articles.